Influencer Wine Tour™ By District Media Press

    Real People. Real Content. Real Conversions for Your Winery.

    “It’s not just about pouring wine anymore. It’s about pouring into visibility.”

    AS SEEN IN

    The Pain Point Most Wineries Are Quietly Facing

    • Wine sales dropped over 30% in recent quarters

    • Traditional marketing (radio, magazines, events) is producing low ROI

    • The average winery has under 5,000 social followers and minimal digital reach

    • Gen Z and Millennials—your future drinkers—trust real people, not ads

    The Solution? Influencer Marketing. Done Right.

    TAKE A LISTEN TO A SNIPPET OF OUR WINE PODCAST

    "Beyond The Vine Podcast"

    INTRODUCING:

    The Influencer Wine Tour™ – 30 Days of Digital Momentum

    A 30-day curated campaign featuring 5–8 vetted influencers who:

    • Visit your winery & Tasting Room

    • Capture the experience

    • Share it with highly engaged audiences

    • Distribute to Influencers for Social Exposure

    You get:

    • Authentic storytelling through influencer voices

    • Evergreen content to reuse across your channels

    • Weekly reporting plus real-time performance metrics

    • A measurable increase in DTC sales, social traffic, and wine club sign-ups

    What’s Included in the 30-Day Tour

    • Influencer Curation & Booking

      We hand-select micro to mid-tier influencers aligned with your target market

    • Strategic Content Briefing

      We develop themes and messaging tailored to your brand identity

    • Contracting & Logistics

      We handle contracts, communications, travel coordination, and scheduling

    • Your Brand, Your Approval

      All content is reviewed by your team before publishing

    • Weekly Reporting

      Performance metrics include engagement, reach, content outcomes, and conversion insights

    The ROI of Our Influencer Wine Tours

    1.1M+

    Collective Video Views

    Engaging Reels, lifestyle content, and story takeovers drove over 1.1 million views—no paid ads required.

    30%

    Increase in Wine Club Sign-Ups

    Authentic storytelling combined with smart CTAs resulted in significant membership growth.

    3M+

    Reach to New Audiences

    Our influencer content consistently reaches people who’ve never heard of your label.

    Campaign Revenue Metrics

    • Avg. Cost Per View: $0.003–$0.01

    • Wine Club Lifetime Value: $600–$1,200+ per new member

    • Tastings Booked per Influencer Post: 20–40

    • DTC Wine Sales Uplift: 18–35%

    • Influencer Engagement Rate: 4.8–8.3% (industry average is under 2%)

    The Power of UGC (User-Generated Content)

    User-generated content is no longer a “bonus”—it’s a brand-building necessity. In the context of wineries, UGC helps transform casual interest into consumer trust by showing real people experiencing your brand in real time.

    Why UGC Works:

    • 92% of people say UGC highly impacts their purchasing decisions

    • UGC delivers 6.9x higher engagement than branded content

    • It is 2.4x more likely to be perceived as authentic compared to traditional ads

    • Brands using UGC see a 29% higher web conversion rate

    Why It Matters for Your Winery:

    • Influencers organically generate UGC that you can repost across Instagram, your website, newsletters, and even paid campaigns

    • It builds long-term credibility for your wine club, events, and tasting room experiences

    • UGC from our campaigns lives on for months—outperforming one-time print ads or paid boosted posts

    This tour creates not just visibility, but a library of evergreen digital assets you can repurpose to consistently drive traffic, sign-ups, and trust.

    Who It’s Perfect For

    Ideal if you’re a winery that wants to:

    • Boost wine club memberships

    • Grow social media visibility

    • Convert in-person traffic into ongoing online customers

    • Launch new wines or events with measurable buzz

    • Build digital content you can repurpose long-term

    Who It’s Not For

    This isn’t a fit if:

    • You’re not open to allowing access to tastings or your vineyard

    • You expect instant sales without consistent nurturing or brand activation

    • You’re not ready to actively repost or leverage content created

    • You want a hands-off campaign with no content collaboration

    Frequently Asked Questions (FAQs)

    Q: How are influencers selected?

     We carefully vet creators based on niche alignment, engagement rate, location, and voice. You’ll review and approve all partnerships.

    Q: What kind of influencers do you use?

     Micro to mid-tier influencers (5k–100k+ followers) with highly engaged audiences, especially in wine, lifestyle, travel, and food.

    Q: What content do we receive?

     Instagram Reels, static posts, stories, carousels, and UGC. All content is delivered with usage rights and brand review.

    Q: How does weekly reporting work?

     We send a report each week with metrics such as reach, engagement, impressions, influencer performance, and top-performing content. We also assist in correlating these insights with your DTC sales data when available.

    Q: Do we have to post content ourselves?

     No. Influencers handle content creation and publishing. However, we encourage you to repost UGC on your own channels for continued engagement.

    Q: What is the cost?

     Pricing depends on your campaign size, content needs, and region. Ask about our 30-Day Trial option to test results before scaling.



    Your Wine Deserves to Be Seen. Sipped. And Shared.

    On-Site Influencer Experience

    Turn your winery into a story-driven destination:


    We bring curated influencers to your property for a day of storytelling, sipping, and shooting—creating authentic, engaging content that connects with your ideal audience.

    Lifestyle Content Creation (UGC)

    Scroll-stopping visuals, all shot on your vineyard or tasting room:


    From Reels and TikToks to editorial-style photos, we capture content your winery can repurpose for months—helping you stay visible, relevant, and on-brand.

    Optional Press & Digital Amplification

    Visibility that goes beyond social media:


    Want your winery featured in top-tier publications? Add a press feature to your tour package and boost credibility with media placements in outlets like Yahoo Finance, Entrepreneur, and more.

    What our clients have to say.

    Meet

    OUR FOUNDER & MACRO INFLUENCER

    Tiana Burse

    FOUNDER, CEO

    Tiana Burse is the CEO of District Media Press, a press and influencer marketing agency featured in Forbes, Entrepreneur, Yahoo Finance, Nasdaq, and more. Known for turning visibility into revenue, she now helps wineries grow wine club memberships and boost DTC sales through her signature Influencer Wine Tour—a proven experience blending storytelling, social media, and strategy that converts.

    Let's Work Together

    What We Specialize In

    At District Media Press, we help Wine Brands and Wineries grow through:

    • Influencer Marketing that drives visibility and sales

    • Content Creation designed to convert, not just look good

    • Press Features in top-tier outlets like Forbes and Entrepreneur

    • Experiential Campaigns like our signature Influencer Wine Tour

    We turn stories into strategy—and attention into revenue.

    Final Pour: Ready to Be the Winery Everyone Talks About?

    Visibility creates velocity. If you're ready to drive bookings, wine club growth, and sales from trusted creators and meaningful digital exposure—this is your moment.

    Let’s turn one month into long-term momentum.

    Still Have Questions? Book a 15min Call With Us.

    We bring wineries to life online—through real experiences, real influencers, and real conversions.

    Contact

    (916)826-7873

    920 J Street, Sacramento, CA, 95814

    info@districtmediapress.com

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